LeadLeadBangBang

When Lead Lead Bang Bang came to me, they had a vision for new direction that they wanted to have for their brand and were looking up to me to lead creative direction with a fresh eye.

The brief was to inject cowboy-like vibes into their brand, something with a « Bang ».

What I did was to look at the visual elements used in cowboy and far-west cartoon/movies as well as toy figures from our childhood and mimic some of the prominent features from those in the new visual direction.

The result is a brand that is bold, fresh and playful and definitely stands out from everything their competitors are doing in the space.