GC ScaleUp Conference '25

When Juro approached me to look at the visual direction for their GC Scale-Up conference, they were looking for fresh ideas.

The theme of this year's conference was around Artificial Intelligence, and their software uses it extensively too.

At the time of drawing some options for the brand of the conference, I started to look at what it could look like if we were to display a more human side to it.

A counter-intuitive way to design a brand for a conference heavily focusing on AI but the client was happy to go down that route and the result provides a flexible approach to branding their efforts for the event.